Industries we know.
We're not a horizontal agency. These are the verticals where we've done the most work and where our playbook is shortest from kickoff to result.
Plumbers
Trades teams on the road, phones ringing, jobs stacking up — and a quote that's still sitting in someone's drafts.
- Calls go to voicemail while crews are under a sink.
- After-hours emergency calls go to whichever competitor picks up first.
HVAC
Seasonal demand spikes, same number of dispatchers, and the after-hours number that nobody answers in August.
- Heatwave Monday: phones ring, dispatch drowns, half the calls drop.
- Maintenance plan reminders get buried in someone's inbox.
Roofers
Storm hits Tuesday. By Thursday, whoever picked up the phone fastest is doing 30 inspections. The rest are explaining why they didn't.
- Storm-season call volume swamps a 2-person office.
- Insurance-job intake demands documentation that gets lost in email.
Electricians
Licensed work, regulated quoting, picky customers — and a calendar that only one person on the team knows how to read.
- Emergency calls miss because the on-call rotation lives on a whiteboard.
- Permit-sensitive jobs need accurate quoting that newer apprentices can't do alone.
Landscapers
Spring hits, the phone melts, and the social presence that should be filling the calendar is six weeks behind.
- Spring rush: lead volume triples, conversion drops because nobody follows up.
- Quoting bespoke jobs takes an evening of math you don't want to do.
Pest control
Recurring service plans, route density, and the constant churn of customers who forget to schedule the quarterly.
- Recurring-service customers ghost the quarterly until a problem returns.
- Dispatch needs to balance routes daily without an ops view.
Painters
Project-based work where the first estimate to land usually wins — and the second one to land is too late.
- Walk-through estimates take an evening to turn into a sent quote.
- Past clients forget to come back even when they need another room done.
Cleaning services
Recurring schedules, churn-prone customers, and the constant juggle of teams, no-shows, and last-minute reschedules.
- Last-minute cancellations leave teams idle and the owner scrambling.
- New-customer intake is a 15-minute call when it should be 2 form fields.
Med spas
High-ticket appointments, picky clientele, and a social feed that's expected to look like a magazine.
- No-shows on a high-ticket treatment slot eat margin all month.
- Instagram and TikTok demand constant content the team has no time to make.
Beauty salons
Stylist-loyal clients, packed Saturdays, and a booking system that everyone hates but nobody has time to replace.
- Booking calls during a colour appointment go to voicemail.
- Clients want to book on their phone, late at night, without a phone call.
Dentists
Regulated, schedule-driven, recall-dependent — and reception is the single point of failure for the whole practice.
- Reception torn between front-of-house patients and the ringing phone.
- Recall and reminder workflows live in paper or fragile spreadsheets.
Skin clinics
High-touch treatments, return-driven revenue, and the constant content treadmill of social-driven aesthetics.
- Consultation enquiries arrive on Instagram, not by phone.
- Returning-client retention drops without proactive reach-out.
Chiropractors
Recurring care plans, insurance paperwork, and a front desk doing five jobs at once.
- Recurring-care patients drop off after the first month.
- New-patient intake paperwork eats the first 20 minutes of every appointment.
Hair salons
Stylist-driven, Saturday-loaded, and dependent on customers being able to rebook in two clicks.
- Booking calls during peak hours sit on hold and walk.
- Clients want to rebook from their bed at 11pm, not call on Monday.
Nail salons
Walk-ins, regulars, last-minute bookings — and an Instagram feed that's expected to be the storefront.
- Phones ring during services; missed calls mean missed walk-ins.
- Nail-of-the-week content has to ship daily or the feed dies.
Legal
Small firms where partner time is the most expensive hour in the business — and the easiest one to spend on intake phone tag.
- New-client intake calls hit reception during depositions and court appearances.
- After-hours urgent calls (DUI, immigration, family emergencies) go to whoever picks up first.
Restaurants & hospitality
Restaurants, cafés, function venues, and small hotels where the floor takes priority over the phone — and bookings walk to whoever picks up.
- Reservation calls hit during the dinner rush; voicemail loses the booking.
- Function and group enquiries need a real answer, not a callback in 48 hours.
Your industry isn't on the list.
If you run an SMB in a vertical we haven't written up, the conversation still starts the same way — tell us about your operation and we'll tell you what's likely to actually help.